L’Oréal collaborates with Generating Genius to give disadvantaged young people insights into science careers

Over the past few months, L’Oréal UK & Ireland have collaborated with the education charity Generating Genius  and the Royal Institution to give promising A-level science students from disadvantaged backgrounds a real insight into what it is like to be a scientist.

 

 

The four month hands-on programme showcased the wealth of exciting careers studying science can lead to and encouraged the students to pursue a science, technology, engineering or mathematics related degree at university.

The group of 17 year olds from London schools took part in creative science and engineering workshops at the L’Oréal Young Scientist Centre at the Royal Institution, met scientists from industry and academia and experienced the practical applications of cosmetic science and marketing at a behind the scenes visit to L’Oréal’s UK headquarters.

 

Dr Tony Sewell, founder and director of Generating Genius said: “I am delighted that L'Oréal UK & Ireland and the Royal Institution have agreed to partner with Generating Genius in a venture that will bring science alive for the young people on our programme. For us it meets all of our big objectives, mainly to help students understand science in an applied context. All of our students are on track to get a high grade at A-level. The programme will not only give these students increased academic knowledge, but also the development of self-confidence and communication skills necessary to access our top universities and companies.”

Michel Brousset, Managing Director of L’Oréal UK & Ireland said: “L’Oréal is delighted to be working with Generating Genius. The resource that we’ve created at the L’Oréal Young Scientist Centre at the Royal Institution has been hugely valuable in giving these bright students the opportunity to become scientists for the day – showing them just how creative science can be.

L’Oréal welcomed the group to our UK headquarters where they showed real insight into the cosmetic science, evaluation and innovation processes. I can certainly see how the Generating Genius programme – particularly in its work with large companies such as L’Oréal – gives young people from disadvantaged backgrounds the support and encouragement to apply for and get STEM degree places at top universities.”

This programme forms part of L’Oréal’s pledge to the ‘Your Life’ which aims to encourage greater participation amongst young people, particularly girls in science, technology, engineering and mathematics.