In ongoing support of the fight against coronavirus, L’Oréal UK and Ireland is implementing a series of measures for communities most impacted by the crisis. The group and its family of brands will donate more than half a million hygiene products and hand sanitisers to frontline healthcare workers in UK and Ireland serving the most vulnerable people and striving to curb the pandemic. The group will donate a further 300,000 hand sanitisers to frontline retail staff that is ensuring availability of essential goods and services to communities across UK and Ireland. These products will be provided completely free of charge. This commitment builds on the L’Oréal Group’s wider European solidarity programme announced globally on 18 March.
Together, L’Oréal UK & Ireland will:
- Donate 400,000 hygiene & care products to frontline healthcare workers: in partnership with In Kind Direct and Blue Light Card, we will provide 400,000 body wash, hand creams, conditioner, shampoo and skincare products to hospital workers in the UK and Ireland. This includes products from L’Oréal Paris, Garnier, Kiehl’s, Lancôme, Urban Decay, YSL, House 99, L’Oréal Paris Men Expert, La RochePosay, CeraVe, Vichy, Roger and Gallet, Baxter of California, Kerastase, Redken, Matrix and Decleor;
- Donate 100,000 Hand Sanitisers to support NHS and HSE: we will distribute 100,000 La Roche Posaymanufactured hand sanitisers to frontline healthcare workers in the NHS and HSE;
- Donate 10,000 Examination Gloves to the London Ambulance Service: we will donate 10,000 boxed sterile examination gloves to the London Ambulance Service through the L’Oréal Young Scientist Centre at the Royal Institute;
- Support small businesses: L'Oréal UK and Ireland has frozen the payments of our most vulnerable very small and smallsized customers in our distribution network, including hair salons, until their businesses resume. Additionally, L'Oréal UK and Ireland has shortened its payment times for small suppliers who have been most exposed to this economic crisis;
- Protect pharmacy and food distribution workers: Garnier will give 300,000 free bottles of the new Garnier Pure Active Hand Sanitiser Gel to essential retail staff working at Boots, Tesco, ASDA, Sainsbury’s and Irish retailer Dunnes Stores, helping to protect themselves from COVID19;
Vismay Sharma, L’Oréal UK and Ireland Country Managing Director, commented:
“At L'Oréal UK & Ireland we feel a strong sense of responsibility to support relief efforts for the most vulnerable during this unprecedented crisis. The frontline healthcare workers and retail staff are doing an incredible job looking after the sick and providing essential products and services to communities. We feel honoured to be able to provide them with hand sanitisers and key hygiene products. We believe in the beauty of community and are proud to contribute to the needs of our heroic NHS and HSE staff, and those on the retail frontlines across the UK & Ireland.”
About L’Oréal UK & Ireland
L’Oréal established the UK & Ireland subsidiary in 1932 and today it is the Group’s fifth largest subsidiary worldwide. As the number one beauty player in the UKI, its 36 international brands are present across all categories of the cosmetics market, including salons, boutiques, mass-market distribution, department stores, pharmacies, medispas, travel retail and e-commerce. L'Oréal UK & Ireland employs over 4,500 people and trains 32,000 hairdressers through its professional academies every year. L’Oréal UK & Ireland participates in the International and National UNESCO For Women In Science programmes and supports youth science education through the L'Oréal Young Scientist Centre at the Royal Institution.
About In Kind Direct
In Kind Direct is the leading charity distributing consumer goods which have been donated by companies, to UK charities supporting the most vulnerable. Founded in 1996 by HRH The Prince of Wales, to date, over £240m of products have been donated by 1,200 manufacturers and retailers to more than 10,000 charitable organisations. In Kind Direct works with a huge range of charity partners, including Age UK, Women’s Aid, community groups, food banks and schools. Together, this network reaches around 7.7 million people each year, all of whom will be touched by the current crisis.
In Kind Direct believe everyone deserves access to life's essentials and that no usable product should go to waste. Through a network of thousands of charities, they distribute essential supplies such as toiletries, cleaning and laundry products, clothes and toys to the communities that really need them. L'Oréal UK & Ireland has been a key partner of In Kind Direct for over 20 years, donating products including toiletries, haircare products and cosmetics. In 2019, L'Oréal donated £1m worth of goods, supporting over 1,000 charitable organisations to provide for their local communities.
To find out more, including how charitable organisations can register for free go to www.inkinddirect.org.
About Blue Light Card
“We want to go further, for those who go furthest for us.” There’s a group of people who are always there for us: the blue light community. They work tirelessly to keep us safe, healthy and supported, often going into unknown dangers to do so. They make sacrifices every day, and we want to thank them for it. Blue Light Card is the UK’s number one discount service for Emergency Services, NHS, Social Care workers and Armed Forces. With over 1.5million members across the country, Blue Light Card is partnered with almost 13,000 retailers both national and local, providing savings, discounts and benefits that often aren’t available to the general public. These include Toby Carvery, Hotels.com, Cineworld, Sky, EE and Halfords to name a few. Members may access discounts either online or on the high street, by purchasing the Blue Light Card discount card, costing just £4.99 for a two year membership.
Founded in 2008 by ex Police Constable CTO Steve Denny and business partner CEO Tom Dalby, the Blue Light Card community is open to all sorts of professions including the Ambulance Service, Cave Rescue, Prison Service, Traffic Officers, HM Coastguard, Immigration Enforcement and more.
We are Blue Light Card. We’re there for the people that are there for all of us. For more information on who qualifies and the offers available, visit www.bluelightcard.co.uk/